YouTube’s policy update curbs monetisation over inauthentic content

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Techpartner.news launches new podcast

By Will McLennan in Media News on
Techpartner.news has launched its new self-titled podcast, with host Ben Moore explaining it was born out of “a desire to serve the tech partner community in a new and different way under the tech partner news brand”. Moore told Influencing, “We wanted to have these in-depth discussions with technology partners so other people in the ecosystem could learn and gain a deeper understanding about what's going on that could help inform their own practice or gain a broader understanding of the industry. Moore added that the podcast's aim was the same as the publication’s, “which is to inform our audience”. “The [Channel] industry is vast, a growing industry, a disparate industry, but it never stops moving. We want to ensure that we are doing our best to get the information that partners need to know within Australia and New Zealand.  “This is so that [partners and vendors] can succeed, know what's going on, and understand the movements, trends, and insights that are go

The Conversation shifts away from fact-checking to focus on pre-bunking

By Tony Bosworth in Media News on
<> The Conversation has moved away from traditional fact-checking in favour of a more constructive approach to combating misinformation, according to editor-in-chief Misha Ketchell. In a revealing interview on Influencing Insider, Ketchell explained why the publication closed its fact-checking department, citing concerns about the confrontational nature of fact-checking journalism. "Fact checking is so sanctimonious at the end of the day. It's so 'I'm right and you're wrong. You got it wrong. Gotcha,'" Ketchell said.  "The difficulty with that is that it's combative and you end up sort of preaching to the choir." Instead, The Conversation is focusing on what Ketchell calls "pre-bunking" - providing accurate information before people encounter misinformation.  "We're trying to present information in a more neutral way," he explained. The publication maintains its commitment to academic expertise, continuing journalism's traditional role of providing expert context to new

THE BRIEF - Panda politics and a new NRL scandal

By Matt Buchanan in Media News on
PANDER POLITICS  It’s Friday and finally sub editors around the country can start looking forward to a time when they can stop thinking exclusively in China puns. There have been some doozies — “Great Gall of China,” “Nice to Xi You,” “Any Storm in a Port” (think Darwin) — and a few wince-inducers, like The Daily Telegraph’s “PM Goes Weak at the Chinese.” Today’s entrant is “Panda Politics,” the homophone doing duty to frame the trip as indulgent, wavering, groveling — at least according to the opposition.  In The Age (“PM rejects opposition claims on China”) and The Sydney Morning Herald (“PM eyes 'rewards' of panda politics”), Paul Sakkal addresses those critiques directly. Albanese has shrugged off barbs that his stops to visit soccer coaches, a tennis centre, a really very old long wall, and a big bamboo muncher or two were self-indulgent, arguing instead that Australia will reap economic benefits from demonstrating

PMDDKY: A grand convergence or mere patchwork?

By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on
Image source: The Hindu, Business Today, PM India, Raw Pixel and Tribune India; Edited by Dinesh Raj M The government’s latest flagship agriculture push, the Prime Minister Dhan-Dhaanya Krishi Yojana (PMDDKY), has been met with a mix of optimism and cautious scrutiny in the press. At the heart of the Rs 24,000-crore-a-year initiative lies the convergence of 36 schemes from 11 ministries, targeting 100 low-performing districts–a scale not seen in any prior agri-scheme. Hot Off the Press The Hindu dissected the scheme’s operational vision, highlighting that committees at national, state and district levels will lead planning and execution. Notably, each District Dhan-Dhaanya Samiti will include progressive farmers and prepare plans aligned to national goals such as crop diversification, water conservation and organic farming. The inclusion of private sector partnerships was flagged as a key pillar. Meanwhile, Hindustan Times framed the scheme’s urgency and potential reac

Quinn - "Important to keep up with the times" as GadgetGuy refurbishes website

By Will McLennan in Media News on
After completing a full refurbishment of the publication’s website, GadgetGuy’s Valens Quinn believes that many publishers see, “the landscape is changing about the way people consume content,” and as a result, it's “important to keep up with the times.”  “What we wanted to do with Gadget Guy was to do two things. One, it allows us to post quicker because there is an overhead to writing articles, getting all the images, and entering them into the CMS,” Quinn told Influencing.  “Two, it was to take content from all the places we invest in. We're putting a lot of effort into video and socials, and you must create content relevant to that platform.” After the new publication’s website was soft-launched in May, Quinn said the main changes were on the homepage.  “We have our tech ticker, which is the main feed. We've designed the tech ticker to include in-feed articles, meaning you read them directly. That could be our latest social posts that you're alread

From IKEA table to internationally respected publication - The Conversation’s journey

By Tony Bosworth in Media News on
<>   In the early days of The Conversation, a small team of ten journalists huddled around a single IKEA table, their phones constantly ringing as they reached out to academics across the country.  Editor-in-Chief Misha Ketchell remembers assembling that table himself with an Allen key, creating what would become the humble beginning of a groundbreaking media organisation which has now spread globally.  The initial pitch to academics seemed almost comical, Ketchell told Influencing Insider. "We've just started, we have no audience, no money, and we can't pay you - but would you write an article in the next three hours?"  Despite numerous rejections, the team persevered, gradually building trust and understanding between the worlds of journalism and academia. Arguably their breakthrough moment came during one of the darkest events in recent history - the Christchurch massacre. When the editor called Ketchell suggesting they wait a few weeks before covering the tragedy,

ABC podcast tops charts

By Staffwriter in Media News on
Australian Podcast Ranker for June has revealed the ABC has topped the charts with a podcast that averages just over 6000 downloads an episode. ABC News Top Stories produced 415 episodes in June, with 2.5 million downloads between them. With a monthly listenership of 781,067, according to Triton’s ranker, the podcast toppled Hamish and Andy from the top spot. The duo Hamish released four new episodes in June, to 776,321 listeners – and 1.5 million downloads. ABC’s Mushroom Case Daily scored 3.35 million downloads across 29 episodes, to land in third place this month – its highest placement to date, and no doubt its peak. But there’s still the sentencing to come, so expect another ABC News Daily and Conversations also performed well for the national broadcaster, with 1.17 million and 2.1 million downloads respectively, and monthly listenerships of 405,000 and 365,000. Mamamia Out Loud slipped to fourth place, with 537,000 listeners and 1.74 million downloads, while Sha

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The Conversation shifts away from fact-checking to focus on pre-bunking
The Conversation's Editor-in-Chief, Misha Ketchell, reveals why the publication has shuttered its fact-checking department and instead embarked on what he calls pre-bunking in a bid to keep readers reliably informed.  ... Show more

THE BRIEF - Panda politics and a new NRL scandal
The Brief - What is it about the NRL? It can’t seem to take one foot out of a pie without treading directly into another right steamer, and Wayne Carey says he's been wronged - again. PM Albanese wraps up China visit and brings home some choice headlines. Plus much more... ... Show more

From IKEA table to internationally respected publication - The Conversation’s journey
The Conversation is a unique publication bringing academia and journalists together. The story of just how it came about and became globally recognised is fascinating.  ... Show more

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