From IKEA table to internationally respected publication - The Conversation’s journey
By Tony Bosworth in Media News on Thursday, 17th July 2025 at 1:55pm<>
In the early days of The Conversation, a small team of ten journalists huddled around a single IKEA table, their phones constantly ringing as they reached out to academics across the country.
Editor-in-Chief Misha Ketchell remembers assembling that table himself with an Allen key, creating what would become the humble beginning of a groundbreaking media organisation which has now spread globally.
The initial pitch to academics seemed almost comical, Ketchell told Influencing Insider.
"We've just started, we have no audience, no money, and we can't pay you - but would you write an article in the next three hours?"
Despite numerous rejections, the team persevered, gradually building trust and understanding between the worlds of journalism and academia.
Arguably thei...
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