The Conversation shifts away from fact-checking to focus on pre-bunking
By Tony Bosworth in Media News on Friday, 18th July 2025 at 10:47am<>
The Conversation has moved away from traditional fact-checking in favour of a more constructive approach to combating misinformation, according to editor-in-chief Misha Ketchell.
In a revealing interview on Influencing Insider, Ketchell explained why the publication closed its fact-checking department, citing concerns about the confrontational nature of fact-checking journalism.
"Fact checking is so sanctimonious at the end of the day. It's so 'I'm right and you're wrong. You got it wrong. Gotcha,'" Ketchell said.
"The difficulty with that is that it's combative and you end up sort of preaching to the choir."
Instead, The Conversation is focusing on what Ketchell calls "pre-bunking" - providing accurate information before people encounter misinformation.
"We're trying t...
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