Fujifilm India appoints SW Network to lead digital growth for instax
By Staff writer in Media News on Monday, 09th June 2025 at 7:20pmFujifilm India has awarded the digital, social, and growth marketing mandate for its popular instant camera brand, instax, to SW Network. The agency’s growth marketing arm, SW Growth Labs, will drive performance marketing, SEO, and media strategy, while SW Creative leads content, influencer, and social initiatives.
As instant photography sees a revival among Gen Z and Millennials, the new partnership aims to scale brand presence in India through a full-funnel, digital-first approach, combining data-driven strategies with standout storytelling.
Raghav Bagai, Co-founder, SW Network, said, “instax is more than a product, it’s an experience. We’re excited to craft a cohesive, high-impact strategy that deepens engagement and drives growth.”
Shaiphali Galhotra, Digital Marketing M...
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