Famous Innovations joins WPBL as communications partner
By Staff writer in Media News on Wednesday, 23rd July 2025 at 3:50pmFamous Innovations has been onboarded as the official communications partner for the World Pickleball League (WPBL).
The agency will lead WPBL’s digital presence with a full-spectrum mandate, covering content strategy, real-time storytelling, social-first videos, trend-driven engagement, influencer collaborations, and daily channel management.
Gaurav Natekar, founder & CEO of WPBL, said the collaboration aims to build not just a league but a cultural movement around Pickleball in India.
Shiv Sethuraman, chief transformation officer at Famous Innovations, called it an exciting opportunity to shape the identity of one of India’s most dynamic new sports ventures, adding that the agency is all in to help build a bold, community-rooted league.
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