Eaton home to launch Marketing-Interactive in Oz
By Tony Bosworth in Media News on Tuesday, 11th February 2025 at 2:02pmWell-known Australian marketing journalist Matthew Eaton is back home after 16 years in Hong Kong to launch MARKETING INTERACTIVE’s local operation.
Eaton comes home as Editor of Lighthouse Independent Media’s MARKETING-INTERACTIVE, a leading B2B media and events company which claims to be Asia’s leading source of advertising, marketing and media intelligence for CMOs.
The company said, “Eaton brings more than 15 years of media leadership to the role and a deep connection to the MARKETING-INTERACTIVE brand”.
Australia is the latest addition to MARKETING-INTERACTIVE’s growing regional network, which first launched in Singapore in June 2002 and now includes operations in Hong Kong, Malaysia, the Philippines, Indonesia and Thailand.
Eaton first joined Lighthouse in 2...
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