Stark implores companies to support indie publishers
By Will McLennan in Media News on Thursday, 24th July 2025 at 11:42amAs the new financial year takes shape, Pickr Founder and publisher Leigh :) Stark has issued a new callout for companies to open their wallets and support independent publishers in a bid to keep them viable.

“Companies should be willing to support publishers, particularly if they’re reaching an audience beneficial to them,” Stark told Influencing.
He added, “A small amount of money can go a long way for independent outlets, particularly those reaching larger audiences.
Stark believes, “It's a little disingenuous to expect readers to support publications, but not larger companies. Earned media is a part of the marketing efforts of big brands and PR, but it also costs money to run earned media.”
Stark has heard the call before to run advertisements to increase the inco...
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