Home Beautiful turns 100
By Tony Bosworth in Media News on Thursday, 10th April 2025 at 8:24am
Home Beautiful editor Elle Lovelock.
To celebrate its 100th year, Australia’s long-running home interiors publication Home Beautiful launches its centenary campaign today - Thursday.
The Home Beautiful 100 campaign will honour the brand’s heritage while showcasing its continuing influence and relevance across multiple media platforms in 2025.
From its first issue in October 1925, Home Beautiful has helped shape how Australians design, decorate and dream about their homes – evolving from a print magazine into a true omnichannel publishing operation.
Home Beautiful Editor, Elle Lovelock, said: “Home Beautiful has been part of Australians’ homes and lives for 100 years and continues to lead the conversation about what makes a house a home.
“The centenary campaign is mo...
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