BARC to resume weekly ratings for news channels after brief hiatus
By Staff writer in Media News on Wednesday, 25th June 2025 at 7:59pmStarting June 26, 2025 (Week 24), BARC India will shift from its current four-week rolling average format to releasing weekly TV viewership ratings. This move aims to improve clarity and offer quicker insights for the television industry,according to e4m.
However, the weekly ratings system isn’t new, BARC used it before its 18-month suspension in 2022. However, since then, ratings were shared as monthly averages, which many felt couldn’t keep pace with fast-moving news content.
Broadcasters like NDTV, Zee Media and iTV Network even exited the BARC system, citing concerns over transparency and outdated data.
With the return of weekly numbers, advertisers and networks expect faster, more accurate data. This change is expected to improve campaign decisions, help identify viewer trend...
To continue reading this article...
More Media News
Radio City shines at Maharashtra’s First-Ever Radio festival
By Staff writer in Media News on Thursday, 26th June 2025 at 6:15pm
Rooted and Resilient: The Quiet Power of Hyperlocal Journalism
By Abdul Nishad in Media News on Thursday, 26th June 2025 at 4:03pm
Axiom-4 Mission: An Indian is back in space after 41 years
By Pradeep Damodaran, Pragadish Kirubakaran and Neeraja Gopalakrishnan in Media News on Thursday, 26th June 2025 at 2:59pm
Pride or PR? Queer journalists call for real inclusion in newsrooms
By Neeraja Gopalakrishnan in Media News on Thursday, 26th June 2025 at 2:35pm
“Biggest ever audience” at this year’s CommsDay Summit
By Will McLennan in Media News on Thursday, 26th June 2025 at 11:46amACM to supply farmers with Jane's Weather
By Staffwriter in Media News on Thursday, 26th June 2025 at 9:46am
Home Beautiful partners with Home Show Australia
By Staffwriter in Media News on Thursday, 26th June 2025 at 8:32am
Media news latest


Marcoms news latest


